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Flock Branding - Gunnedah, Australia

Flock, An online membership for eco conscious spinners seeking joy at the wheel.

Kelly of Spindle and Co came to me with her idea of starting a fiber spinning community and wanting to brand it. I've been a long time fan of this Australian fiber artist for some time, so for her to trust in me and work with me for her new venture literally made me do a happy dance. Fiber and Branding, both of my creative lives combining into one... what more could I ask for?

We built a Pinterest board to begin with the whole idea behind what she was hoping to create with her brand. This is where we went over ideas, color, emotion, the overall feel of the brand.

What is Flock?

Whether you own a spinning wheel or would like to, are a new spinner or have been spinning for some time now, Flock is for you!

Each month you'll get access to an exciting array of hand spinning resources. There will be video tutorials, audio files, live trainings, a private FB group, curated Pinterest boards and more.

My mission is to help make your time at the wheel fulfilling and joyful.

I created a really fun brand for Kelly, utilizing all the tools of a spinner but especially the hands which is by far the most vital part of spinning and creativity. Spinning releases serotonin and is likely to lead you to a flow state where you'll feel motivated, fulfilled and ecstatic.


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